A Haven for Book Culture
Latest from BP delivered to your inbox!

In the Stacks: Medicine and Madison Avenue

The Hartman Center for Sales, Advertising & Marketing History  at Duke University  holds an extensive collection of more than 3 million items that document the history of sales, advertising and marketing throughout the past two centuries.

From that massive archive comes the digital collection Medicine and Madison Avenue. A gathering of close to 600 advertising items and publications illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States. Enjoy this sampling of familiar products, and who knew one could “Minimize the After-Effects of Tobacco” with Phillips Milk of Magnesia.

                                                                                                                                                                                  1. Nature is Stingy with tooth enamel, 1937. Woman’s Home Companion magazine.

 2.  Is “Smoker’s Fag” Beginning To Get You?, 1931. Saturday Evening Post

 3. When Peter Pain hits with neuralgia pains…, 1946. Appeared in This Weeks newspaper

4. Women Look for cleanliness – even down the drains, 1932. Saturday Evening Post

5. Mothers Welcome New Heinz Strained Meats Babies enjoy their flavor! First In Glass Jars, 1954.  Every Woman’s magazine

 

View entire digital exhibit here

In the Stacks archive

Join our E-Mail List for more book goodness