Operation Book Drop
When they first started selling books over 80 years ago they went by the name of Zion Bookstore and sold used Mormon material. Now they are Utah’s largest and oldest independent bookseller and sell new, used and rare books in many fields.
After a name change and as part of a new move and a branding campaign the bookshop that went from Zion Bookstore to Sam Weller’s Books is now Weller Book Works.
One of the things they did to raise awareness of the changes was Operation Book Drop. Almost 900 books were wrapped in 7 different graphically pleasing jackets and left all over Salt Lake City.
Breakfast With Buddha by Roland Merullo, was donated by Algonquin Books
Here are the cover illustrations of the dust jackets with the books they graced and the publisher’s who donated them:
What We Eat When We Eat Alone by renowned vegetarian cookbook author Deborah Madison, was donated by Gibbs Smith.
H.I.V.E. by Mark Walden, was donated by Simon & Schuster
Barbarian Nurseries by Héctor Tobar, was donated by FARRAR, STRAUS AND GIROUX
Water for Elephants by Sara Gruen, was donated by Algonquin Books
Ivy & Bean by Annie Barrows, was donated by Chronicle Books
The Influencing Machine: Brooke Gladstone on the Media, was donated by W. W. Norton & Company.