Folio Society focused on emerging from the darkness November 3, 2014 – Posted in: book design, Bookselling / Collecting, Content, Installation

They have been in business for 65 years and have almost 2,000 titles under their belt. They produce some of the most beautiful and well-made books on the planet. They work with the leading illustrators in the world. Yet the Folio Society remains far from a household name. Why? Their business model stinks. They operated exclusively as a membership book club and didn’t spend any energy actively promoting their titles until two years ago!  Focusing on…

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