A healthier ‘Happy Meal’? June 25, 2013 – Posted in: book arts, Paper – Tags: , ,

happy meal

Noted advertising agency Leo Burnett enlisted the magic of paper artist Helen Musselwhite to help with an ad campaign to promote reading and awareness of the natural world for McDonalds in the UK.

Musselwhite created a stunning pair of intricately carved ”Happy Meal” boxes!

For the reading box McDonalds partnered with DK Publishing and actually put a book inside the ‘Happy Meal” box.

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h/t DesignTAXI

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