Apple turns to ‘Dead Poets Society’ for latest iPad ad January 12, 2014 – Posted in: graphic design – Tags: ,

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The ad campaign is titled Your Verse and debuted during one of the NFL playoff games on Sunday. The audio is a voice over from the 1989 Peter Weir film, Dead Poets Society:

We don’t read and write poetry because it’s cute. We read and write poetry, because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.

To quote from Whitman,

“O me, O life of the questions of these recurring.
Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?
Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse.”

“That the powerful play goes on, and you may contribute a verse.”

What will your verse be?

And here is Robin Williams reciting the lines in the film

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Your Verse campaign’s website

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