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Sneakers for the literary set: New Balance unveils the “Author Collection” July 23, 2014 – Posted in: Content, product design

The American footwear manufacturer New Balance have unleashed a new line of sneakers based on the work of leading American authors. Of the new line Ben Cuthbert, the associate product manager for New Balance’s lifestyle department, told the Boston Magazine: Our muse for the New Balance Made in USA collections has always been the storied history of the United States. No one captures the essence, spirit, and the American experience better than American authors and…

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Braigo: A Braille Printer Made From Legos June 18, 2014 – Posted in: Books and Technology, Content, product design, Reading / Literacy

   Braigo Shubham Banerjee is 12 years old and lives in Santa Clara, California. When someone left a flyer on his doorstep asking for donations for the visually impaired he began thinking of ways he could help. Once he found out that a Braille printer cost about $2000 and that about 90% of the visually impaired live in developing counties he went to work.  He went straight to his Lego’s and began building. After lots of experimenting and 7…

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The Drinkable Book: Clean water for the masses May 27, 2014 – Posted in: Books and Technology, product design

  Books and water are usually not so good a mix but The Drinkable Book is a game-changer. Created by DDB for Water Is Life The Drinkable Book is a complete water purification device in which each page is printed with warnings and tips while being smothered in bacteria-killing silver nanoparticles Tear out a page, place it in the 3D printed slipcase, pour the dirty water over it and there you go – drinkable water!    …

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Reading at Chipotle: Cultivating Thought at a fast food restaurant May 16, 2014 – Posted in: product design, Reading / Literacy

  McDonald’s has had it occasional kids book in a Happy Meal promotion but Chipotle is going all out with the introduction of a new author series, Cultivating Thought curated by Jonathan Safran Foer. The series of “two-minute reads” presents: the words and whimsy of thought-leaders, authors and comedians through unique, you’ll-only-find-them-here essays, each illustrated by a different artist. We’re hoping this will allow people to connect with the musings of these writers with whom…

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Eat this Bible: Devouring The Barbecue Bible May 15, 2014 – Posted in: book design, product design

Right on the heels of our recent story Biblio Lasagna, about “the first and only Cookbook you can actually read, cook and eat,” comes this amazing ‘book’ produced by JWT Brazil to promote a line of barbecue accessories by  Tramontina, the leading brand of kitchen supplies in Brazil. It’s “a beautiful book you can put on your shelf or tear to pieces” Called Biblia Definitiva Do Churrasco, or The Bible of Barbecue, and each page plays…

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