Cheers to the Aleing Authors! October 3, 2013 – Posted in: graphic design, Uncategorized – Tags: ,

aleing authors

Here’s to Steph Sabo and his cleverly designed visuals for an imaginary  line of craft beers.

Produced by Old Inkwell Artisan Brewers these handcrafted brews beer explore the “connection between an author’s escalating success and troubled life.”

aleing authors1


Sabo explains:

Aleing Authors is a a unique assortment of craft beers inspired by influential authors of the 19th and 20th centuries. Subtle references to the six authors are incorporated on each bottle. The beer name and ingredients relate to each author as well as their literary works. To flesh out the beer’s identity, famous quotes and iconic imagery from their novels are incorporated on the front label, so the beer tells the story itself.

The connection between an author’s escalating success and troubled life is explored through these beers. Aleing Authors simultaneously references the beer culture and the struggles of these famous authors. The six authors chosen all embody this archetype, Virginia Woolf, F. Scott Fitzgerald, Ernest Hemingway, Mary Shelley, Oscar Wilde, and Edgar Allen Poe.



aleing authors2

Now how about a line devoted just to the legendary literary imbibers and addicts.

How’s this for six-pack:

Malcolm Lowry, Bukowski, Truman Capote, and of course we keep Hemingway, Fitzgerald and Poe.

Who would be in your Aleing Authors six-pack?

aleing authors3

Fun stuff.

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