Eggplant with books served up in this animation March 25, 2015 – Posted in: Books and Technology, Content, Video – Tags: Advertising, animation

For part of their work on a 2013 campaign for the IGA supermarket chain the folks at SHED served up a pretty amazing book-infused animation.

The goal was to show off how knowledgeable the typical IGA employee is, and it is safe to say, they know what to do with an a eggplant!

 

[vimeo width=”640″ height=”300″]https://vimeo.com/65561144[/vimeo]

behind the scenes look at creating the library at SHED’s blog