Mother book: The book that keeps growing and growing August 5, 2014 – Posted in: book design, Content – Tags:

mother book

Bell-Net Obstetrics wanted to come up with something special to give to expectant mothers. They hired the Japanese advertising agency Dentsu who then went to work and created “the world’s first book that grows with mothers.”

The awarding-winning 3-D book features  40 pages, one for each week pregnancy. It provides sharp visuals of the both the process for the baby and the mother while also providing space for the mother to juornal about her experience.

Each week the page on the right hand side grows while the left hand page deepens creating a perfect marriage!

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mother_book week 26

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