Advertising Directions 2: Trends in Visual Advertising


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Edited by by Arthur Hawkins, & Edward Gottschall. Published by Art Directions Book, New York, 1961. First Edition. Quarto. Hardback. 260pp. Illustrated throughout. Fine in Near Fine dust jacket, slight fade to spine panel. An attractive copy

Book designed by Arthur Hawkings. Dust jacket designed by George Giusti.

28 authorities explore the trends in visual advertising. “a must for every creative advertising man’s library”