(New York Times) Newspaper Advertising Typography

Published by The New York Times, 1925. A contest conducted by the advertising department of the New York Times. Includes 408 of 673 submissions received. 

Interestingly, the text for the campaign states Strictly a Newspaper for Intelligent Thoughtful People. Without comics – without puzzles…

What no New York Times crossword puzzle! 

Very Good, text block detached from wrappers.