Foreword by Armin Hofmann. Introduction by George Lois. Essay by Jessica Helfand. Published by Phaidon, London, 1999. First edition. Hardcover, cloth. 255pp. Illustrated throughout. Near Fine, slight fade to bottom edges of boards, couple of indents to front board in Very Good+ dust jacket, some fading to spine panel and edges. Unmarked and internally clean.
Monograph on this seminal graphic designer. ‘Paul Rand (1914-1996) was a pioneering figure in American graphic design. Adopting what he called a “problem-solving” approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language”