by Del Coates. Published by McGraw-Hill, 2003. Hardcover, red cloth. Small quarto. 281pp. Illustrated. Fine in Fine unclipped dust jacket.
“Coates explains the importance of product design for businesspeople and other non-designers. From an explanation of the physiology of our responses to product design, to secrets of achieving harmony and elegance, to the impact of computer-assisted modeling on modern design, Coates covers the topic from every angle, using real-life product design case studies to illustrate his points.”