Read it or lose it! A Disappearing Anthology June 27, 2012 – Tags: Books and Technology, Eterna Cadencia, ink, Latin American Literature
Physical books are not the only ones that are in danger these days. New Latin American authors are threatened as well. In the last 20 years the book sales from new Latin-American writers have decreased by a total of 37%. These new authors, unlike the established and famous ones, suffer every second that their books are left on a shelf. They not only need to be sold, but also need to be read. Word of mouth is crucial to building a writer’s career, so they can make it to a second book.
The buzz was big enough that the whole first edition was spoken for on publication day.
Now what? The publisher plans to release other neglected or under-read work in a similar format.
Gimmick or marketing genius?
Granted, the publisher says that they would have had to spend a million pesos to generate the same amount of attention for their authors using traditional advertising channels but what if the campaign promoted well-made books that are guaranteed to last hundreds of years if cared for?
I would prefer to spend a lifetime with a book I enjoyed then watch it disappear after a couple of months.
Eterna Cadencia was mistakenly placed in Hondorus in the original post. Apologies.