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"Who will save our books?" – James Patterson speaks out April 23, 2013

Hats off to best-selling author James Patterson for his full-page ad on the back of the New York Times Book Review. Being a former ad man Patterson knows the ropes and takes full advantage. Paterson raises a number of core questions facing our culture during these electronic times including this one: “The Federal Government has stepped in to save banks, and the automobile industry, but where are they on the important subject of books?” I…

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Old Movies and Big Books March 14, 2013

Hollywood loved books in the 1930’s and 40’s. Not only were many of the films adapted from books but books also played a pivotal role in promoting the films. Above is Alan Ladd with a well-designed, super-sized copy of The Great Gatsby. Ladd played Jay Gatsby in the¬†1949 film version. and here are a few more striking examples: Charles Farrell and Janet Gaynor promote High Society Blues, 1930 Loretta Young, Alan Ladd– And Now Tomorrow¬†,…

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Picking Up Girls at the Library: 1970’s style March 13, 2013

Ready for this one? In the 1970’s there was a gentleman named Eric Weber who was better known as the Pick-Up guru who produced a record based on his “best selling” books. Here’s the shtick: PICKING UP GIRLS MADE EASY will teach you a whole new system for picking up girls — a system that is so complete and so absolutely foolproof you’ll soon be picking up girls automatically!!! Absolutely everything is spelled out for…

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Romeo and Juliet for the Smartphone Set February 23, 2013

This visual is part of a new ad from AT&T.The accompanying text:¬† Classic Literature, Reimagined For The Smartphone Era¬† Forget star-crossed lovers joining one another in death … being restricted to one form of communication is a REAL tragedy. AT&T’s network lets you talk and surf at the same time on your Smartphone, so you’ll know what’s going on in the world, what’s cracking with your friends, or what’s happening in fair Verona. Here are…

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