A Bookcase That Encourages Reading December 13, 2012

“No greater force for good can be introduced so economically into the life of a growing child or an ambitious young man or woman” than a Globe-Wernicke Sectional Bookcase. The bookcase “is a constant invitation to read” and the fact that it can expand “has the natural effect of subtly encouraging the reading habit.” “In a hundred ways, Globe-Wernicke exclusive patented features facilitate this habit of reading books.” This ad for appeared in the December, 1916…

A Bottle Book For Heineken December 11, 2012

Here is what the creative agency Cloud Factory came up with for the design of Heineken’s new global brand book. It’s called “The Heineken Bottle Book” and according to the creators is produced using a “design innovation unseen in book making.” Based on the shape of Heineken’s iconic bottle the design “employs folding and binding techniques in an innovative and new way to reveal a “message in a bottle” that will never disappear on any…

Advertising on the dust jacket November 15, 2012

Dust jacket used by The Book Inn Lending Library, Seattle Washington ca. 1930′s. Long before the Kindle Lending Library there were actual brick and mortar lending libraries. These were not public libraries but part of the offerings of book and department stores. Most charged a daily, weekly or monthly rate and many used their own printed dust jackets to both protect the book and as a revenue stream. Above is one used by The Book Inn…

A McDonalds Book Sandwich December 28, 2010

This ad campaign was created for McDonalds in Hungary by the advertising agency DDB in Budapest and “i’m lovin’ it” Thanks to Every Book Its Reader for the lead

Russia Wants More Readers May 15, 2010

Ot mraka k svetu. Ot bitvy k knige. Ot goria k schast’iu. [Book with slogan: From darkness to light, from battle to boo…] (1917-1921) “Discover new things!” “Be guided by knowledge” “Fill in the gaps!” These are just a few of the slogans in the new advertising campaign launched by the government of Moscow to encourage and promote reading. The campaign, which is targeted at young people, also includes 100 billboards placed around the city…