For part of their work on a 2013 campaign for the IGA supermarket chain the folks at SHED served up a pretty amazing book-infused animation. The goal was to show off how knowledgeable the typical IGA employee is, and it is safe to say, they know what to do with an a eggplant! [vimeo width="640" height="300"]https://vimeo.com/65561144[/vimeo] behind the scenes look at creating the library at SHED's blog
Making a Case For Books
[youtube]http://youtu.be/JPL3kJPsVdA[/youtube] Here's a perfect video for Labor Day weekend. A seven minute animation on the making of four bookcases by Frank Howarth. Construction never looked so fun.
Don’t Fail Idaho: A Campaign to Improve Education
They rank 48th in the country in K-12 education.60% of 4th and 8th grade students have poor math and reading skills.and only one in ten will go on to graduate from college.Completely unacceptable. So what to do - well, Buck came up with this animation for the ad agency Drake Cooper to help spread the word about Idaho's failing public educational system for the J.A. and Kathryn Albertson Foundation.Fingers crossed.
Animated Pop-Up Books
Welcome to the world of animated pop-up books, a healthy new genre which combines the art of paper engineering with animation.Above is an entertaining trailer for Il étais une fois [Once upon a time] by Benjamin Lacombe, where a white rabbit guides us through a sampling of childhood classics.Below is one of the wildest things I have seen - a pop-up book of papercuts transformed into a stage for a projected animation.Of course the big boys are getting involved as well. Here is one for JP Morgan Chase, titled ‘Change’ by Psyop and the folks at Google Sandbox have created this beauty:Screenshot from an animated...
Bibliomania by Rosalie Osman
Bibliomania a film by Rosalie OsmanOsman, a freelance animator based in Melbourne, Australia, describes her film as follows:A twisted fairytale about a young man obsessed with the acquisition of books to the detriment of all else. Having inherited his father's library as well as his lust for books, Thomas Phillips casts his greedy eyes on the town to feed his ever growing collection. Thomas's book-lust reaches epic proportions as the film approaches its thrilling climax.Twisted or not, it is refreshing to see the subject dealt with in the format.h/t a writer's desk