Another clue that Barnes & Noble is circling back to its print origins March 18, 2015 – Posted in: books in design, Bookselling / Collecting, Content, product design
Coming soon to a Barnes & Noble near you are these newly redesigned shopping bags featuring the first pages from classic novels. The goal of the new design is to promote the physical experience of visiting a store and handling printed books while sharing text and illustrations from select classics. “The bag serves as advertisement and reminder of the bookstore and thus is an essential part of the brand’s communications…However, this new shopping bag series does…
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