The Bright Spot at Barnes & Noble : The Rise of BN.com June 18, 2008
In 2003 Barnes and Noble took over the reigns of BN.com and in October of last year relaunched a much improved website. In the last year traffic has almost doubled and sales have risen over 7% (compared to only a 1.1% increase in stores). It is safe to say something is working. What I am most impressed with is the Barnes & Noble Studio. It is a rich, multi-faceted approach to the world of books…
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