I Sing the Blue Jeans Electric: Walt Whitman for Levi’s October 27, 2009

“Hi, Walt Whitman for Levi’s. A fustian cloth, rough-hewn, enduring, yeoman, riveted,the fabric of America. These are my pants.Boot-cut. Perfect fit. Get into them, O shapeless, unformed youth!“ American poet, Walt Whitman, has been drafted by advertising agency Wieden+Kennedy of Portland to lead the battle cry, i.e. shill, for the American economy in general and Levi’s jeans in particular in an effort to get the demographic of the young into the venerable working-man’s pants that…

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