Target brings haiku to the masses May 9, 2011 – Tags: marketing, Poetry
Welcome to Haiku-pons, the latest direct mailing for the Target Corporation.
The booklet features coupons from select departments; each adorned with a corresponding haiku.
Now for the fun part. As you clip your way through the booklet new haikus are formed. Above is a complete page, below is the page with the middle coupon excised
What a great idea though the timing could’ve been a bit better. Why are these showing up in peoples mailboxes the first week of May when April was National Poetry Month?