Tweet for a Read: Is this the bookmark of the future? August 4, 2014 – Posted in: Books and Technology, Content, Reading / Literacy – Tags: Bookmarks

What if your bookmark could communicate with you.

What if the writer of the book you put aside and haven’t picked up in awhile can send you a tweet! Something like – I miss you, please pick me up again and hold me for awhile things are about to get really interesting #tweetforaread

Welcome to “Tweet for a read” a campaign courtesy of Brazil’s Penguin Companhia das Letras Mood/TBWA Brazil that features a smart bookmark that helps readers keep in touch with the book’s storyline and serves as a reminder to get back to reading.

[vimeo width=”640″ height=”400″]http://vimeo.com/97274073[/vimeo]

It’s a brave new world.

A Bookmark That Reminds You to Read via Twitter | Branding Magazine

h/t shelf awareness