Using Images to Sell Books: 1980’s Style January 22, 2014 – Posted in: graphic design – Tags:

Literary Guild Ad

This 1985 ad for The Literary Guild book club was chosen for inclusion in The World Advertising Review for 1985.

Designed by Foote Cone & Belding (FCB) this seemingly innocuous ad was actually one of the first to use multiple book imagery within a print listing of available titles.

As the entry states:

it is a common practice for book club ads to display a section of titles available to subscribers. Usually, and boringly, they are stuck together in one part of the page. FCB has had the simply visually effective idea of using such pictures to break up the copy and make it more interesting

We’ve come a long way.

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