It is called Sans Forgetica.
Developed by a group of psychology and design researchers at RMIT University in Melbourne, Australia Sans Forgetica has one goal in mind – to help you remember what you read. It is “believed to be the world’s first typeface specifically designed to help people retain more information and remember more of typed study notes.”
The cleverly named font is based on the theory called “desirable difficulty,” which suggests that people remember things better when their brains have to overcome minor obstacles while processing information.
“Sans Forgetica lies at a sweet spot where just enough obstruction has been added to create that memory retention.” says Senior Marketing Lecturer (Experimental Methods and Design Thinking) and founding member of the RMIT Behavioural Business Lab Dr Janneke Blijlevens.
Want to give it a test run? Sans Forgetica is available for free at http://sansforgetica.rmit