Cover and spine of Drake Douglas, Horror! by Herb Lubalin Inc. The Macmillan Company, New York, 1966
Outside of graphic design and typography circles few have heard of Herb Lubalin but inside these disciplines he is legendary.
In 1984 Cooper Union in New York City opened The Herb Lubalin Study Center of Design and Typography to honor the life and work of Lubalin. The core collection includes an extensive archive of his work, including promotional, editorial and advertising design, typeface designs, posters, logos, and other materials dating from 1950 to 1980.
On Your Marks, 1969
While he is best known for his illustrative typography and his groundbreaking design work and art direction for the magazines Avant Garde, Eros, and Fact he also designed a number a dust jackets that we sample here.
Palante: Young Lords Party Book jacket designed by Herb Lubalin’s studio. McGraw-Hill, 1971
Alternate cover of Avant Garde # 9
Love Poems for the Very Married Lois Wyse. Designed by Herb Lubalin and Michael Aron Garret Press, 1967
Herb Lubalin set on Flickr:
The blog Tenth Letter of the Alphabet has a multi-post look at Lubalin’s designs.