Recently, here at Book Patrol, we reported on the author who was giving away free Kindles to promote her book via Twitter.
Now, on the other side of the pond, Ben Benson is giving away £1m of his own money to promote his new book; The New Rules of Wealth. For the book Benson, a “property tycoon,” talked with 200 entrepreneurs to find out how they made it big.
Here’s how it works:
Each copy of the book comes with a unique number.
Benson will announce a winning number online every two months.
There will be 10 winners, each will receive £100,000.
Though the book has yet to be released, over 14,000 copies have already been ordered.
Story in Telegraph “Tycoon to give away £1m to readers of his book“
Thanks to @mikecane for the lead