Book Limo

Welcome to the 6th installment in Book Patrol’s series Life of Google, featuring images from the vast archives of Life magazine that now appear on Google.


Back in the 1950s the
College Book Co. offered free limousine service to UCLA “coeds.”


Not a bad a idea. Imagine larger urban independent bookstores offering free pick up and drop off services to residents and visitors within a few mile radius.

Photographs taken in September 1959 by long time Life magazine photographer Grey Villet.