[youtube]http://youtu.be/9l1glIKMtqE[/youtube]
Right on the heels of our recent story Biblio Lasagna, about “the first and only Cookbook you can actually read, cook and eat,” comes this amazing ‘book’ produced by JWT Brazil to promote a line of barbecue accessories by Tramontina, the leading brand of kitchen supplies in Brazil.
It’s “a beautiful book you can put on your shelf or tear to pieces”
Called Biblia Definitiva Do Churrasco, or The Bible of Barbecue, and each page plays an important part in maximizing your Brazilian grilling experience.
A really important part! Like “one thick sheet shatters into chunks of charcoal, while another lights the fire and yet another fans the flame. Other pages work as an apron, sharpen knives, wrap meat, act as cutting boards and even serve the finished dish.” There is even a page made entirely of salt!
It has been produced in an extremely limited edition for a handful of “master barbecue chefs,” with a toned down trade edition in the works.
Story at Adweek: This Barbecue Bible Can Sharpen Your Knife, Light Your Fire and Serve Your Steak