Looks like we found our new house wine

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What do you get when you cross a  product design agency and a Italian winery?

 The answer: Librottiglia, a newly designed set of wines featuring short stories built into their labels.  The name is derived from the Italian translations of the words book (libro) and bottle (bottiglia).

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The stories are printed on textured paper and are held closed by  a single piece of twine. The series kicks off with three stories, each conceptually assigned to its proper bottle.

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Cheers!

via designboom