Check out this nifty campaign created by OgilvyOne UK for Dishoom, a new cafe steeped in the tradition of the old endangered Irani cafes of India which entertained and welcomed people from all walks of life to come and share food and stories.
The campaign launched with 80 typographic plates that “incorporate the personal memories of Irani cafés from the older generation in Bombay and the UK, collected through spoken accounts and on the internet,” which includes a section of their website where you can design your own plate, submit it and if it makes them smile they’ll bake it onto a plate and serve it up!
The results are nothing short of amazing, a crowdsourced typographic feast.
Scrumptious Sundays by Zeisha Jaffer
Café names by Anil Nirody
Girl’s night out by Milan Chokshi
In your own time by Anisha Popat
Shantaram gang by Priya Mulji
beat the heat by Kavi Thakrar
Beats Office Tea by Aroon Sahani
Online gallery of the plates
If you would like the join the fun you can create your plate here
h/t Creative Review