The glorious interior of El Ateneo book store in Buenos Aires.In 1919, Max Glucksman, a recent immigrant to Buenos Aires, Argentina, had a vision to build the grandest, most splendid theater in all of South America. He succeeded. There, Argentinians could enjoy performances across the full spectrum of the arts, and see and hear local favorites. The legendary composer, singer and instrumentalist Carlos Gardel, the King of Tango, was a frequent artist in residence.In 1924, Glucksman began to broadcast Radio Splendid from the building’s fourth floor. In 1929, he converted the venue into a movie palace, and premiered the first...