To promote the release of her new book, Perseverance: True Voices of Cancer Survivors, author Carolyn Rubenstein and publisher Forge Books, a division of Macmillan, are giving away a Kindle wireless ebook reading device on Twitter each day from August 18 through August 21 to four lucky tweeters.This will be an interesting exercise in marketing books, using an ebook reader to promote the sale of an actual book and whether the strategy will cannibalize sales of physical copies of the book. Ms. Rubenbstein’s website page for the promotion has a link to Amazon which is offering both the hardcover and...
Romance and Erotic Novels Drive Ebook Sales
Call it The Story of Oy.One of the many fascinating insights that Nicholson Baker provides in his recent piece on the Kindle, A New Page, for The New Yorker is what kind of ebooks are most downloaded from Amazon.“The success of the ebook is being fueled by the romance and erotic romance market,” asserts Peter Smith in the TechoFile blog for ITworld as quoted in Baker’s piece.Felicia Day, “Vi” on Buffy the Vampire Slayer, is cuckoo for the Kindle for that very reason. She writes in her blog that “as an insane reader of genre paperbacks, I’m absolutely in love...