Egyptians on the whole are not big readers. So what's a bookstore to do to try and help shift the cultural attitudes toward books and get people reading? Last year the ALEF Bookstores in Cairo came up with a brilliant idea. Since the streets of Cairo are in an almost continuous state of gridlock why not put books in the back of taxis so people can pass the time reading.The initiative, called “Taxi of Knowledge,” launched with 50 cabs, each carrying 5 books. Here's how it works:All the books for the program have been donated.The bookstore lends each taxi driver 5...
