Tag: Long Sub-Titles

On the Length of Subtitles in Many Old, Rare and Antiquarian Books,

Or, the Custom of Publishers of olde to Load the title page with a Reader’s Digest condensed version of the Contents so complete that when finished perusing one’s need to Read the Actual Book is obviated and further Exploration Unnecessary; title pages as Cliffs Notes, Advertisements, Promotional material, Infomercials, and other forms of Ballyhoo meant to capture the Prospective Reader’s imagination and Cash at a time when there were no attractive Dust Jackets or other means of Merchandising books, and reading a title page with War and Peace longitude was like going to Wallach’s Music City, choosing a new record,...

Continue Reading →