Recently, here at Book Patrol, we reported on the author who was giving away free Kindles to promote her book via Twitter.Now, on the other side of the pond, Ben Benson is giving away £1m of his own money to promote his new book; The New Rules of Wealth. For the book Benson, a "property tycoon," talked with 200 entrepreneurs to find out how they made it big.Here's how it works:Each copy of the book comes with a unique number.Benson will announce a winning number online every two months.There will be 10 winners, each will receive £100,000.Though the book has...
Book Domino
It was billed as the "World's Longest Children's Book Domino Rally"The folks at HarperCollins Children's Books decided to line up and knock down some books. A lot of books.I'm not sure what it says about the state of the publishing industry but it sure looked like fun. And, to boot, they executed flawlessly.Just imagine all the book domino possibilities; the potential settings, using particular titles, authors, etc.This could be the start of something.
Book Art Meets Book Design : Cara Barer Hits the Covers
In his post at Galleycat, "Cover Trends: The Book as Art Object" Ron Hogan points to two recently published books featuring the book photographs of Cara Barer on the dust jacket.On the same day as Hogan's post the New York Observer ran a piece entitled "The New Thing: Books Without Jackets " which looks at some new releases that are forgoing the dust jacket and using the boards as the canvas. "At a time when there are other forms that people can buy books in, it becomes more important than ever for the physical book to look really attractive," says...
Free Kindle For Tweeters
To promote the release of her new book, Perseverance: True Voices of Cancer Survivors, author Carolyn Rubenstein and publisher Forge Books, a division of Macmillan, are giving away a Kindle wireless ebook reading device on Twitter each day from August 18 through August 21 to four lucky tweeters.This will be an interesting exercise in marketing books, using an ebook reader to promote the sale of an actual book and whether the strategy will cannibalize sales of physical copies of the book. Ms. Rubenbstein’s website page for the promotion has a link to Amazon which is offering both the hardcover and...
Want to Disappear? New book claims to show you how
Couldn't help passing this little gem along that arrived in my inbox."We are privacy consultants Frank M. Ahearn and Eileen C. Horan authors of How to Disappear which is the worlds #1 guide for disappearing. We travel the world assisting people who need to vanish, fall off the grid or escape from a stalker.How to Disappear is a realistic book about privacy and covers several areas like fending off a stalker, deterring identity theft, living offshore, living virtual and other tools that teach people how to disappear in the electronic age."No, it's not published by Blackwater though I suspect it...