My girlfriend's father died recently and in amongst his belongings she found a curious pamphlet.The Joseph Jacobs Handbook of Jewish Words and Expressions. For use by anyone calling on the Jewish trade...for making friends with Jewish merchants was issued in 1954 by the Joseph Jacobs Organization, an U.S. advertising agency that specifically targeted the Jewish market. It was created for any business interested in cultivating the Jewish trade, and Calvert Distillers co-opted it for use by its salesmen and distribution to the liquor store owners they called upon so that both could more effectively service their customers with a little...
