"In the clash between the conventions of the book and the protocols of the screen, the screen will prevail" -Kevin Kelly, Scan This Book!, and duly noted in David Shields Reality Manifesto (76)Waterstone's, the UK's largest bookseller, has just completed an extreme brand makeover. The centerpiece is a complete reworking of their logo; out with the caps and serifs, in with lowercase and sans. The slogan for the campaign announcing the visual shift is 'feel every word.' While, clearly a cooler, hipper look I would agree with Mark Sinclair's assessment over at the Creative Review blog:"While these inventive takes on the...
New Trend At Book Signings: Punch the Author
British pop diva Leona Lewis was slapped upside the head while signing copies of her autobiography, Dreams, at a London book shop today.According to an eyewitness at Waterstones' Piccadilly branch,"[the attacker] walked up there with the book, she signed it and, as she looked up, he just punched her. She was running out with her hand over her eye."A statement on the singer’s website declares that “Leona is understandably shaken and apologises to the fans she was unable to meet and complete signings.”PEN has yet to issue a statement but I imagine it will read something along these lines: PEN...