This was found in a recently acquired book of poetry by Bill Knott. It was printed on a standard sheet of 8.5 x 11 paper, folded and laid in.
With the glacial shift underway in the world of publishing one can easily see a wave of similar messages accompanying self-published books. The “review material”, the publicity component of the book that is inserted in copies going to reviewers and booksellers, can become a great source of creativity for the self-published author and just might make the difference as to whether or not your book gets read.
Knott, an ardent self publisher for many years, has vowed never to publish a printed book again. Now it all goes on his blog.
Interview with Knott by Robert Arnold