Video trailers are becoming part of the standard marketing plan for many publishers but this is the first time I have seen one created for a bookshop that’s closing its doors!
To promote their going out of business sale Loome Antiquarian Booksellers in Stillwater, Minnesota has created this trailer featuring vignettes of books acting “out their favorite literary death scenes.”
The background music is a bit devilish and there is a little too much book violence for my taste but it is a pretty clever piece. Watching it a couple times I couldn’t help but think that it seemed too happy, too misdirected for a piece announcing the closing of a bookshop.
Well, it all made sense – the music, the book violence, the seemingly upbeatness of it all-when I found out that there are two Loome bookshops in Stillwater, the other being Loome Theological Booksellers “the largest secondhand dealer of theological books in the world,” which isn’t going anywhere.
Thanks to Bibliophile Bullpen for the lead