Here is what the creative agency Cloud Factory came up with for the design of Heineken’s new global brand book.
It’s called “The Heineken Bottle Book” and according to the creators is produced using a “design innovation unseen in book making.” Based on the shape of Heineken’s iconic bottle the design “employs folding and binding techniques in an innovative and new way to reveal a “message in a bottle” that will never disappear on any bookshelf.”
I’ll drink to that.