Ive’s Book Brace: A 19th century American bookend January 10, 2020 – Posted in: books in design, Content, product design

Hailed as “a valuable invention for booksellers, librarians, clergymen and reading-men” the Ive’s book brace hit the market in 1850. It was designed to hold books on partially filled shelves for “As must be well known to all, Books, if allowed to stand loosely upon a shelf, will not retain their original shape for any great length of time.” It sure beats the heavy bookends made of marble, bronze and wood that had been around for…

In the Stacks: Medicine and Madison Avenue January 9, 2019 – Posted in: Content, In the Stacks, Libraries, Special Collections

The Hartman Center for Sales, Advertising & Marketing History at Duke University holds an extensive collection of more than 3 million items that document the history of sales, advertising and marketing throughout the past two centuries. From that massive archive comes the digital collection Medicine and Madison Avenue. A gathering of close to 600 advertising items and publications illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.…

Opposites attract in new print ad campaign from Ford October 16, 2018 – Posted in: graphic design

Dual-zone is the new print ad campaign Ford just unleashed in Chile. Created by JWT the campaign is designed to promote the dual-zone climate control feature offered in their vehicles. The tag-line – The Same Place. Different temperature. Wow! via Ads of the World

Books Build Children May 28, 2015 – Posted in: public school libraries, Reading / Literacy

Created earlier this year by Dentsu Tokyo for the Yokohama City Board of Education, the “Books to build children” ad campaign hopes to recruit librarians to work in elementary school libraries. Funny how we have to fight tooth and nail to keep our elementary school libraries open while other countries are actually in need of, and desire, real-life school librarians to help spread the joy of reading. Previously on Book Patrol: Latest study confirms that…

Eggplant with books served up in this animation March 25, 2015 – Posted in: Books and Technology, Content, Video

For part of their work on a 2013 campaign for the IGA supermarket chain the folks at SHED served up a pretty amazing book-infused animation. The goal was to show off how knowledgeable the typical IGA employee is, and it is safe to say, they know what to do with an a eggplant! [vimeo width=”640″ height=”300″]https://vimeo.com/65561144[/vimeo] behind the scenes look at creating the library at SHED’s blog

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