Book Patrol

Tag: Advertising

Ive’s Book Brace: A 19th century American bookend

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Hailed as "a valuable invention for booksellers, librarians, clergymen and reading-men" the Ive's book brace hit the market in 1850. It was designed to hold books on partially filled shelves for "As must be well known to all, Books, if allowed to stand loosely upon a shelf, will not retain their original shape for any great length of time." It sure beats the heavy bookends made of marble, bronze and wood that had been around for centuries. It was also 27 years before William Stebbins Barnard would patent the simple sheetmetal bookend.  Charles B. Norton, in addition to being listed on...

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In the Stacks: Medicine and Madison Avenue

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The Hartman Center for Sales, Advertising & Marketing History  at Duke University  holds an extensive collection of more than 3 million items that document the history of sales, advertising and marketing throughout the past two centuries. From that massive archive comes the digital collection Medicine and Madison Avenue. A gathering of close to 600 advertising items and publications illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States. Enjoy this sampling of familiar products, and who knew one could "Minimize the After-Effects of Tobacco" with Phillips Milk of Magnesia.        ...

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Books Build Children

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Created earlier this year by Dentsu Tokyo for the Yokohama City Board of Education, the "Books to build children" ad campaign hopes to recruit librarians to work in elementary school libraries. Funny how we have to fight tooth and nail to keep our elementary school libraries open while other countries are actually in need of, and desire, real-life school librarians to help spread the joy of reading. Previously on Book Patrol: Latest study confirms that school libraries positively impact student test scores After helping the Ferguson Public Library we need to go to Philadelphia

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Eggplant with books served up in this animation

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For part of their work on a 2013 campaign for the IGA supermarket chain the folks at SHED served up a pretty amazing book-infused animation. The goal was to show off how knowledgeable the typical IGA employee is, and it is safe to say, they know what to do with an a eggplant!   [vimeo width="640" height="300"]https://vimeo.com/65561144[/vimeo] behind the scenes look at creating the library at SHED's blog

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