The Craigslist ad by the Brazilian artists’ Marcos Saboya and Gualter Pupo asked for volunteers to help build a maze of books for the London 2012 Festival, a ‘Cultural Olympiad’ being held during the Olympic games.
The parameters were simple enough: “walls of up to 3 meters high will be built from 250,000 books to create a maze of more than 300 meters in length!”
But mind you this not an ordinary book assemblage but “an art project that unites literature, performance, installation, image and cinema.” whose conceptual design is attributed to Jorge Luis Borge’s fingerprint!
By participating in the installation, the audience discovers new textures, images and emotions. They become surrounded- hypnotized – by words and thoughts, designs and patterns…The construction of the labyrinth and the public’s participation will be filmed by video cameras and sent to the “aMAZEme” website as well as to social media sites. Touch screens will be installed to look up information and to screen content, which will also be shown in monitors throughout the installation
Beautiful stuff.
The labyrinth will remain on view at Southbank Centre in London unti August 26th.
Previously on book patrol:
Fill ‘er up at Job Koelewijn’s ‘Sanctuary’
other images via
h/t mymodernmet