Welcome to the world of animated pop-up books, a healthy new genre which combines the art of paper engineering with animation.
Above is an entertaining trailer for Il étais une fois [Once upon a time] by Benjamin Lacombe, where a white rabbit guides us through a sampling of childhood classics.
Below is one of the wildest things I have seen – a pop-up book of papercuts transformed into a stage for a projected animation.
Of course the big boys are getting involved as well.
Here is one for JP Morgan Chase, titled ‘Change’ by Psyop
and the folks at Google Sandbox have created this beauty:
Screenshot from an animated pop-up book to help one find new creative opportunities at Google
Fun stuff.
h/t to Jane Chafin of the off ramp gallery