Reading Down Under: marie claire launches literacy campaign

Maeve Dermody and Wuthering Heights by Emily Bronte

Four out of five indigenous children in the remote areas of Australia are illiterate. To help break this horrific reality marie claire magazine has enlisted some of Australia’s leading stars.

marie claire asks some of the country’ leading entertainers “to evoke the spirit of books that mean a lot to them.” The project is called The Wonder of Words.

Vanessa Amorosi and Eat, Pray, Love by Elizabeth Gilbert

The campaign lasts through the month of February and benefits the Australian Literacy and Numeracy Foundation (which also benefited from Ikea’s recent construction of the world’s largest outdoor bookshelf on Bondi Beach). People are urged to donate new or “pre-loved” books which will then be distributed to children in need.

Sarah Blasko and Truman Capote’s Breakfast at Tiffany’s

What a fantastic concept and well worth expanding to the other countries marie claire serves.

Here’s a behind the scenes slideshow of the ‘Wonder of Words’ photo shoot