The Barnes & Noble in my neighborhood is having a Book Fair for a local pre-school. Its one of those ‘a portion of the proceeds’ events where a little piece of your purchase goes their way.
These days this is nothing to sneeze at and should be commended.
But here’s the kicker:
For the school to benefit you must mention this code when purchasing: 497941
Granted you can shop at any B&N during the allotted time but where did they come up with 497941?
Using the zip code would even feel better.
This is a civic-minded gesture rather than a community-minded act. A chain behavior as opposed to a local independent response. There is a big difference.
Thanks to the West Seattle blog for the lead and image.