[youtube]http://youtu.be/jiyIcz7wUH0[/youtube] The ad campaign is titled Your Verse and debuted during one of the NFL playoff games on Sunday. The audio is a voice over from the 1989 Peter Weir film, Dead Poets Society: We don’t read and write poetry because it’s cute. We read and write poetry, because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for. To quote from Whitman, “O me, O life of the...
