Tag: marketing

Target brings haiku to the masses

 Welcome to Haiku-pons, the latest direct mailing for the Target Corporation.The booklet features coupons from select departments; each adorned with a corresponding haiku.Now for the fun part. As you clip your way through the booklet new haikus are formed. Above is a complete page, below is the page with the middle coupon excisedWhat a great idea though the timing could've been a bit better. Why are these showing up in peoples mailboxes the first week of May when April was National Poetry Month?

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The Monobookist Invades New York

 photo via CNN Doth One Book Make a Store? Everywhere you look in the recently opened Ed's Martian Book in New York City's West Village you'll see the same book. Whether you're in the New and Noteworthy section or the Sale section you will be exposed to one book and one book only,  Kessler's recently released, Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days With the Phoenix Mars Mission, an account of his time spend inside NASA's mission control.3000 or so copies of the book make up the entire inventory of the book shop.photo Guy Calaf for The New York...

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