If you happen to be visiting Lisbon any time soon you might run into this blue book van at one of the cities main attractions. The project is called Tell a Story and was created by the Portuguese advertising agency MSTF Partners. The goal is to expose visitors to a wide array of Portuguese literature in translation, in other words, to tourists that do not speak Portuguese. What visitor to Portugal wouldn't benefit from a little José Saramago, Fernando Pessoa, or Eça de Queiroz ? Luckily, Tell a Story is not a one-way street. "There's no better way to remember a journey than a book. And...
