Tea Time! New Kickstarter campaign blends classic lit with quality tea

novel tea tins

Under the moniker NovelTea Tins John Pujol and Matt Kraemer have launched a Kickstarter campaign to produce a line of organic teas emanating from classic literature.

NovelTea Tins has partnered with world class tea aficionados to pair the classics with award winning, organic teas. They also have enlisted the services of Iuliia Glushchuk and Dietrich Kleffel to illustrate the tins.

They have two tins ready for production, The Picture of Earl Grey and Don Quixotea, with Tolstoy’s War and Peach in the bullpen almost ready to go.

novel tea tins detail

Here’s how they work:

First, we pick major themes from a novel. Next we lay out the iconic scenes and obsessively refine them into the illustrations we call moTeafs. We decorate every cover and spine with novel-inspired imagery infused with subtle tea hints. Look closely at Don QuixoTea for instance, and you’ll see windmills in the tea steam. War and Peach reveals hidden horses, flags, and wheat. As you sip and enjoy your tea, these scenes will percolate your memories


novel tea tins war and peach


And, as you can imagine, there is no shortage of potential tins.

Check out this list of possible future pairings:

novel tea tins future

Clever stuff!


Kickstarter campaign



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