Target brings haiku to the masses

 Welcome to Haiku-pons, the latest direct mailing for the Target Corporation.

The booklet features coupons from select departments; each adorned with a corresponding haiku.

Now for the fun part. As you clip your way through the booklet new haikus are formed. Above is a complete page, below is the page with the middle coupon excised

What a great idea though the timing could’ve been a bit better. Why are these showing up in peoples mailboxes the first week of May when April was National Poetry Month?